ITY IS 100% CRUELTY-FREE Unveiling the ITY Soft Matte Lip Mud, a beauty essential that redefines versatility. This soft matte lipstick is more than just a lip color, it's a lip clay that also serves as a cheek blush, delivering a velvet matte...

· Zero Stickness with 3.0 Formula· Instantly achieve full, juicy lips.· Up to 8 Hours of Hydration & Shine· Go-to Summer Glam with Lightweight texture· Conceals Lip Lines & Non-dryingYour summer must-have for irresistibly full, juicy lips. Our advanced Zero Stickness 3.0 Formula -...

Unveiling the ITY Shero Pocket Lip Mud, try our bestseller shades at 1 time! This soft matte lipstick is more than just a lip color, it's a lip clay that also serves as a cheek blush, delivering a velvet matte finish that's ideal for...

Unveiling the ITY Shero Pocket Lip Mud, try our bestseller shades at 1 time! This soft matte lipstick is more than just a lip color, it's a lip clay that also serves as a cheek blush, delivering a velvet matte finish that's ideal for...