ITY / INTO YOU Iconic Lip Mud

ITY Lip Mud shines in the velvet lipstick market with its unique texture and comfort. Unlike traditional velvet lipsticks, it has an ultra-comfy, whipped mousse texture that's lightweight and wearable all day without feeling heavy or dry.
It delivers intense, vibrant color in just one swipe, eliminating the need for multiple layers. Offering a stunning matte finish while keeping lips hydrated, it avoids the dryness common with many matte products. Combining comfort, vivid color, and a hydrating matte finish, ITY Lip Mud is a versatile and essential addition to any makeup collection.

Applying ITY Lip Mud is easy and versatile for lips, cheeks, and eyes. Start with clean, moisturized skin; exfoliate lips and apply a hydrating balm. For lips, apply a small amount from the center outward for even coverage, using a lip brush or liner for precision.
Dab a small amount on the apples of your cheeks, blending outward with fingers or a sponge for a natural flush. On your eyelids, blend a tiny amount with fingers or an eyeshadow brush for a cohesive look. Allow the Lip Mud to set, then dust translucent powder over applied areas for longer wear.

ITY Lip Mud is designed for long-lasting wear, providing up to 8 hours of vivid, matte color. Its formula resists fading, smudging, and transferring, ensuring your lips look flawless throughout the day.
Unlike other matte lipsticks, ITY Lip Mud maintains its comfy texture and vibrant color, making it a reliable choice for any occasion. Whether you're heading to work, a social event, or a night out, ITY Lip Mud's unique formula ensures your lips remain vibrant and comfortable. This makes it an essential addition to your makeup collection, offering both longevity and comfort in one product.