Name: ITY Soft Matte Lip Mud
Brand: ITY
SKU: 860010989531
Price: 32.99 USD
Availability: InStock

Mousse-like Texture
Unique mud texture creates easy-applied and comfort experience.

Ultra Matte Finish Clay Lipstick
Conceal lip lines and wrinkles

Rich Pigment
Vivid matte lipstick delivers a powerful look.

Easy Apply
The extra large wand of the mud lipstick applies the rich, creamy formula in just one swipe.

For Lip, Cheek and Eyes!
Dabbed on the cheek or eyes, the lip and cheek mud serves as a versatile blush or eyeshadow. It's an easy makeup solution for those who appreciate simplicity and elegance.

Easy To Go
The matte liquid lipstick is the perfect size for touch-ups and to carry in your bag, always ready to make you shine with its long-lasting, velvety finish.

Sensitive Skin Safe
With 100% vegan ingredients, feel free to dab the lip cheek mud on your cheek to highlight the look. This versatile product adds a natural flush of color, enhancing your natural beauty.

Double the Size, Not the Price!
We've upgraded our signature lip mud to 0.14 Fl oz/4g, doubling the net weight for an even more satisfying experience!

Larger Applicator
Experience smoother and more precise application for a flawless finish every time with larger applicator!

10 Specially Curated Shades
Unleash your unique style with a palette that speaks volumes from any shades from nude to black!

WHY CHOOSE INTO YOU

100% Cruelty Free We promise
don't test on animals

Clean Beauty We aim to make
safe & clean products

Vegan Ingredients We use plant-based
material & vegan friendly

Gorgeous everyday red | EM07-Red Mauve

I got this with a couple of other shades. Such a pigmented and wearable red. Works even on a bare face without any other makeup. Very little is required. I put four dots on my top lip and 3 on the bottom and blended it out wih my ring finger.

Absolutely stunning | EM26 Raspberry Mauve

I got three absolutely gorgeous shades. This one is for EM26 Raspberry Mauve, my favorite. It's a gorgeous muted purple. I never buy purple lipstick because of my tan sallow complexion, but this one worked so well for me. It's like a purple nude. If it works for me, it definitely will work for you.

Amazing and surprising

I got Petal and Radiance. I tried Radiance first and was very impressed with the staying power of the formula. I did get transfer, onto a cup I was drinking from. But then I also ate dinner, and I still had color on my lips. Which doesn't happen for a lot of other brands I've tried. This formula is so soft and blends out flawlessly. It achieves that douyin lip look so well. And it feels like I'm not really wearing anything. Plus, if you have any issues at all, the customer service is so nice and quick to fix anything. Love this brand. (photos are in bathroom lighting)